Culture tips overnight. Consumers shift faster than ever. Brands can’t afford to stand still. The Institute of Essence Podcast explores how to move beyond chasing trends to uncover the deeper essence that gives brands staying power.

Each episode brings together entrepreneurs, marketers, creatives, and cultural strategists to decode shifting behaviors, why they matter, and how to respond with clarity.

In a world of rapid change, the brands that endure aren’t the loudest—they’re the ones anchored in essence.